How much time do millennials in Spain spend on dating apps?

amor breaking ice

The Covid-19 pandemic ushered in the era of social distancing and forever changed the relationship between mobile users and their applications.

Today almost all Spanish app users rely even more on their apps to buy products and connect with their loved ones. Also, of course, for entertainment.

 

Due to the confinement and in large part to the closure of businesses that were not staples, Spaniards began, overnight, to spend much more time within their favorite apps and also discovered new applications. Among them, the ones that stand out are dating apps, where those under thirty have found a new way to relate and look for love.

 

Before the pandemic hit, streaming and music apps were the most downloaded apps in Spain in the last 6 months. However, the third has been dating apps. Word of mouth and the functionality of the apps have been the keys to their installation in millions and millions of mobiles.

 

In general, older generations look for free apps while Generation Z and especially millennials tend to download more paid apps and make more in-app purchases. Between free and paid apps, in both, dating apps have been the protagonists, as it was impossible for us to go out on the street to meet new people.

 

All of this is evidence that Spanish app users don't mind seeing ads, for example, as long as they can access free content in return. Finally, users are cautious about the information they share with their apps and don't want apps to be too intrusive, something dating apps respect perfectly.

Dating Application Usage by Millennials in Spain

This figure is key: 4 out of 10 Spanish millennials have downloaded a dating app in the last 24 months. Spanish app users wanted to entertain themselves by meeting new people during the COVID-19 pandemic and still prefer this new way of finding a partner to the traditional one. 

In addition, more than 1 in 4 Spaniards acknowledged having had this app as the most used throughout the day along with others such as instant messaging or different types of social networks.

Millenials like to use apps more than older generations

Generation Z and millennials love using apps, across most product categories. They are constantly looking for more streaming entertainment, gaming, and social networking apps, such as the dating apps

Generation X is also interested in downloading apps, especially these apps as they find new ways to find a partner that they once didn't have.

On the other hand, 1 in 4 Boomers admit that they have downloaded a shopping or grocery delivery app in the past 24 months.

Millennials spend more than four hours on their cell phones

The data in the report are clear. Millennials in Spain spend four hours and 48 minutes a day on their cell phones.

Advantages of the Dating Application over traditional dating

Online dating is suitable for people of all ages and preferences. The most striking thing about online dating is the surprise factor. Especially because when you prefer to go to an online dating program you never know in advance which people you are going to meet or if you will end up finding someone interesting. Currently there are many dating apps like BreakingIce that are revolutionizing the way we understand relationships and ways of meeting people in this new digital age. 

In BreakingIce they offer the possibility to meet people close to us who are similar to us. Among all the advantages that you can find in dating applications like BreakingIce you will find its simple registration through the app. Through it you can start uploading all the information you consider necessary to create your profile.

All in all, it can be considered that portals for online dating development are a good opportunity to find love, as it is not easy to find it in our day to day life. The algorithms of these programs make it possible to find different people according to your preferences. They make everything easier in an increasingly complex world.

Conclusions from the use of the Breaking Ice dating application

Undoubtedly, if you are single nowadays and you are looking for a partner, the use of online dating apps like BreakingIce is essential. BreakingIce is essential because it will make you find the better half you always deserved. What are you waiting for? Download BreakingIceThe dating app that is revolutionizing the dating world in Spain.

You may also be interested in